Discussion: Marketing Research
Focuses on understanding marketing research. What is marketing research? How has increased use of the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important in developing marketing strategy? Explain and provide rationale to support your response.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.