Assignment: Marketing Strategies
Choose one of the following options to complete the assignment.
Option 1
Create a chart or graphic organizer that compares and contrasts the marketing strategies of three organizations in the same industry.
· Identify three organizations in the same industry and provide a brief overview of each.
· Evaluate the effect that segmentation, differentiation, and positioning have on the marketing strategies of the three organizations. Compare and contrast how each organization uses segmentation, differentiation, and positioning.
· Identify and summarize the value proposition of each organization.
· Analyze whether each organization is meeting customer expectations and delivering on the promise of their value proposition. Support your analysis with examples from your observations and research. (Be sure to site your sources.)
· Develop a chart or graphic organizer that is appropriate for a professional or academic setting, and that you would use to present your ideas to the class. Format any citations consistent with APA guidelines, and use appropriate grammar and mechanics.
Option 2
Create a chart or graphic organizer that compares and contrasts the marketing strategies of two adult learning programs.
· Identify two adult learning programs and provide a brief overview of each.
· Evaluate the effect that segmentation, differentiation, and positioning have on the marketing strategies of the two adult learning programs. Compare and contrast how each uses segmentation, differentiation, and positioning.
· Identify and summarize the value proposition of each adult learning program.
· Analyze whether each adult learning program is meeting student/customer expectations and delivering on the promise of their value proposition. Support your analysis with examples from your observations and research. (Be sure to site your sources.)
· Develop a chart or graphic organizer that is appropriate for a professional or academic setting, and that you would use to present your ideas to the class. Format any citations consistent with APA guidelines, and use appropriate grammar and mechanics.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.