Assignment: Marketing Plan Phase I
Complete Phase 1 of the Marketing Plan.
Create a new learning program for an existing or new organization. This product or service (new learning program) will be the basis for your marketing plan. Begin the marketing with a 1,400-1,750 word plan that include the background and contextual analysis.
· Organization Name - Provide the organization name and a description of the organization.
· Organizational Product or Service (New Learning Program) - Describe the new learning program that is being introduced and for which this marketing plan is being developed.
· Historical Organizational Information - Summarize the history of the organization, providing context pertinent to the learning program to be marketed.
· Organizational Size - Discuss the size of the organization, including details about number or employees, customers/students, number of products/services, revenues, etc.
· Identify Stakeholders - Identify the key stakeholders for the learning program you are marketing, and describe why they are stakeholders.
· Stakeholder Needs - Describe the needs of the stakeholders you have identified, which should be considered in the learning program and the marketing plan.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.