Assignment: Role Of Marketing In Learning Programs
Choose one of the following options to complete the Week 1 assignment.
Option 1
Interview a person within your organization or university who is responsible for learning program development.
Write 700- to 1,050-word paper in which you summarize the role of marketing in program planning.
• Provide the organization name and the title and brief job description of the person interviewed.
• Include your definition of marketing, supported by research.
• Describe the role of the program planner interviewed has in marketing his/her programs.
• Explain the importance of marketing in program planning based on the information shared in the interview.
• Provide at least three examples of how marketing influences program success, according to your interview as well as industry best practice.
Option 2
Write a 700- to 1,050-word paper in which you define integrated marketing communications and the role it plays in program development
• Provide integrated marketing definitions from two different sources.
• Explain the importance of marketing in organizational success.
• Describe how integrated marketing and program development can result in a more successful program.
• Provide at least three examples from different organizations to support your explanation.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.