1. Flipper’s motivation is low and there is a tendency to pay more attention to the endorsers in an ad tehn to the content. Flipper uses the ____ to attitude change
Central route
Outside route
Peripheral
Sourcing
Dual mediation model
2. Which of the following are considered to be underlying factors that are likely to produce a subjective norm?
Conative predispositions and cognitions
Normative beliefs and motivation to comply with relevant other
Affective predispositions toward the behavior and motivation to comply with other
Intrinsic and extrinsic attributions
Intention and normative belief
3. Which is the most studied advertising appeal?
Humor
Fear
Comparative
Negative
Timeliness
4. Which of the following is a characteristic of effective social media campaigns?
Social media campaigns should be completely independent of adverting in social media
Social media campaigns should be handled as if they only reach one audience.
Data mining is social media does not have any benefits.
Bosses who tweet personally strengthen the connection between their brands and customers
Employees should be allowed to tweet freely, without any guidelines, on behalf of the company.
5. A _____ score increases as the twitter starts conversation and inspires social actions.
Novator
Klout
Sociometric
Ranktwt
exposure
6. Which of the following is characteristic of a conformist?
They prefer wearing stylish clothing and pay attention to what others are wearing
They are not interested in fitting in during social gatherings
They are inner-directed when it comes to ascertaining the right way behave
They are unlikely to change their mannerism and approaches
They behave the way they feel is right, regardless of what others might think
7. which of the following is not one of the factors that affects the relationship between the effectiveness of messages and the spokespersons or endorsers they feature?
a) synergy between the endorser and the type of product/ service advertised
b) similarity between the endorser’s demographic characteristics and those of the target audience
c) the trust the consumer has in the market of the advertised product
d) whether the spokesperson is a member of symbolic reference group the congruency of the contents of the message with spokesperson qualification.