1. Which of the following ARE common shortcomings of company vision statements?
1) Too specific, too inflexible, and can’t be achieved in five years.
2) Unrealistic, unconventional, and un-businesslike.
3) Too broad, vague or incomplete, bland/uninspiring, not distinctive, and too reliant on superlatives.
4) Too broad, too narrow, and too risky.
5) Not customer-driven, out of step with emerging technological trends, and too ambitious.
2. Winning a competitive edge over competitors generally hinges on which of the following?
1) Having a competitive product offering.
2) Building competitively valuable expertise and capabilities not readily matched and offering a distinctive product.
3) Building experience, know-how, and specialized capabilities that have been perfected over a long period of time.
4) Having "hard to beat" capabilities and impressive product innovation.
5) All of these.
3. Choose an industry and perform a PESTEL analysis. How do these factors translate to opportunities and threats for a company in that industry?
Think of a company that is best positioned to take advantage of these opportunities and threats given its strengths.
4. What is strategy and what are the three basic questions it addresses?
Use a specific company as an example and discuss it strategy. Be sure to justify / explain your rationale / assessment of its strategy with specific actions.