Problem
A. Prepare three Marketing Objectives for Black Rifle Coffee Company Marketing Plan, which follows the framework identified in the Build a Marketing Plan Template.
When writing the three objectives, state them in SMART terms. Each of the three objectives must include:
a. A specific metric that is measurable using numbers or percentages
b. The title of the person who you will assign to be responsible for this agreed-upon objective
c. A realistic budget
d. A time frame or deadline date
Thus, state each of your three objectives individually,
Each of the three objectives must contain the following:
a. a specific, measurable metric
b. the title of the responsible party that will be in charge of the objective
c. an estimated budget
d. and the time frame or deadline for the objective
Present each marketing objective as its own paragraph to clearly differentiate between each objective. Spelling and grammar count, so utilize the spell-check feature to assist you if needed.
B. Name the person who will be assigned to the organization as responsible for each objective.
Remember you are the Marketing executive, so you will be delegating these objectives to others in your organization. You can create various titles of department heads if you wish in your delegation of each objective.
C. What will your budget be to accomplish each objective? You can be creative with budgeted amounts, but be realistic also.
D. What is the deadline date or time frame to begin and complete each objective?