What is the goal of relationship selling, Marketing Management

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What is the goal of relationship selling

Problem

The interviewer opens by talking about P&G "Strategic Consultants" and how they provide insights and partner with their customers to drive growth. You recognize that providing insights and partnering means that P&G practices relationship selling. What is the goal of relationship selling? What is the goal of relationship marketing? Identify and describe the level of relationship marketing you believe P&G is striving for.

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Marketing Management: What is the goal of relationship selling

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Marketing Management: What is the goal of relationship selling

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