Problem
In this day and age, every aspect of marketing requires keeping up with emerging media platforms, technology, social trends, and rapidly changing consumer habits. In this ever-changing ecosystem, media strategies must reflect how brands market to consumers with maximum impact and minimum waste (budgets). Media strategists need to be very creative to cut through the cluttered media landscape and find ways to innovate and connect brands with consumers. Do some research and highlight winning media plan/s where adaptability, versatility, and smart tactics were used to effectively reach consumers with innovation and creativity.