What type of imc budgeting process is julia using, Marketing Management

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What type of imc budgeting process is julia using

Problem

Julia is developing a budget for her firm's IMC program. First, she decides what she wants to accomplish. Then she chooses media, and finally she determines the cost for each product to be promoted. What type of IMC budgeting process is Julia using and describe why this was chosen?

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Marketing Management: What type of imc budgeting process is julia using

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