Discuss the concept of brand extension
Problem: Let's say that Nike launched a fast food restaurant chain called 'Nike burgers and fries'.
Do you think this is a good marketing strategy? If not, why? Please use the concept of 'brand extension' when you answer this question.
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Problem: Describe the concept of Phygital Technology and explain the impact of digital technologies on Sephora's customer satisfaction.
What price range will make the product economically attractive to buyers? What sales volumes can be expected at various points in this price range?
Describe two different product categories which Sephora introduced to its US customer segment and explain the behavior of the segment group
Do you believe those who spend a higher percentage on advertising get a stronger return on investment?
Provide an example of how geographical location can affect the distribution channels of your selection. What factors will be important considerations?
Julia is developing a budget for her firm's IMC program. What type of IMC budgeting process is Julia using and describe why this was chosen?
Question: Explain the 5 choices of entry mode with 2 examples of each.
Which ad would you have been most likely to click? Was this because the ad was superior or simply because it matched your idiosyncratic preferences better?
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