Describe two different product categories
Question: Describe two different product categories which Sephora introduced to its US customer segment and explain the behavior of the segment group and what they look for in the brand
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Problem: Describe the concept of Phygital Technology and explain the impact of digital technologies on Sephora's customer satisfaction.
What price range will make the product economically attractive to buyers? What sales volumes can be expected at various points in this price range?
Describe two different product categories which Sephora introduced to its US customer segment and explain the behavior of the segment group
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Do you think this is a good marketing strategy? If not, why? Please use the concept of 'brand extension' when you answer this question.
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Julia is developing a budget for her firm's IMC program. What type of IMC budgeting process is Julia using and describe why this was chosen?
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