Assignment: NewShoesINITIAL MARKETING STRATEGY
The objective of this Assignment is to develop an overall marketing strategy for your NewShoes TEAM that will be applied as you consider other elements of your marketing plan.
As background, read the "NewShoes CASE" which is posted on Canvas / NewShoes. The CASE provides information about the firm's current strategy and operations. Recall that YOURmarketing team was brought inspecifically to turn this struggling company around and to begin to operate profitability ... so rethinking all aspects of the existing strategy is appropriate.
YOUR teamwill prepare a 1-1½ page document addressing the following:
(1) CREATE an effective, market-oriented MISSIONSTATEMENT for YOUR team. (Your MISSION STATEMENT should comply with the guidelines provided on page 71 of the textbook.)
(2) EXPLAINYOUR team'sinitial MARKETING STRATEGYby answeringBOTHof these questions.
a) TARGET MARKET - What market segment(s) will YOUR team TARGET? What factors make this market segment - or these segments -attractive?
b) POSITIONING - How will YOUR team DIFFERENTIATE and POSITION your brand in this domain? What criteria do customers use to evaluate competing products, and how will you distinguishYOUR offering from competitors' products? (In other words, what are YOUR competitive advantages?)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- New-Shoes-CASE.rar