Assignment: Consumer Insight Report
1. Executive summary
Write half a page.
Excellent summary of findings and discussion. The key findings and discussion are simplified and concise. Sharp articulation on the important role of consumer insight research as a way to inform subsequent IMC planning stages/campaigns
Delete this guideline in your final copy.
2. Evaluation of the findings
Write two pages excluding figures and tables.
Complete analysis of findings. Interpretations of numerical results are completely accurate.
Delete this guideline in your final copy.
3. Recommendations and justifications
Write one page.
Excellent discussion of how results could help shape the development of the subsequent marketing communications campaign. Excellent support provided from research on academic and/or industry articles.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Survey-Results-for-Consumer-Insight-Report.rar