What is the gap that you have observed that gives


Problem: Sorbet product

1) What is the problem that you are solving for Canadians with the sorbet product?

2) What is the solution?

3) Does competition offer such a product? What is the "gap" that you have observed that gives

4) You reasons to believe that your product will be chosen over competition?

5) Provide a brief on: Segment, Target, Frame of Reference, Point of difference, Reasons to believe.

6) You can propose two products if you so wish and I will then choose one.

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Marketing Management: What is the gap that you have observed that gives
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