Assignment Task:
Marketing plan: we sell Chinese hotpot with a drink for 3$ in Cambodia and hotpot bowl was exported from China.
Explain:
Current market situation in Cambodia (assessment of the business environment)
- Economic Environment( in Cambodia): Describe the prevailing economic conditions and the exposure of the firm(Chinese hotpot) to those conditions. How is current trend of Chinese hotpot with a drink in Cambodia? Customers preference?
- Industry Environment: Describe the competition in the industry and the general demand for the product(Chinese hotpot) in the industry. Supplies. (Direct or Indirect competitors?)