Assignment Task:
It's regarding pursuing local for local and local for global innovation in a global media company
1) Using relevant global strategy theory, critically discuss the traditional innovation model of Global Marvels and then develop a new innovation model for the company, one that changes the locus of innovation. In your discussion, identify capabilities Global Marvel requires to excel in developing innovations in emerging markets and beyond.
2) Critically discuss how the new innovation model you proposed affects the global strategy and organization of Global Marvels. In your discussion, identify potential barriers against the new model and evaluate how Global Marvels can overcome those barriers.