Assignment:
Q1. What is a transfer price? Why is it an important issue for companies with foreign affiliates? Why did transfer pricing in Europe take on increased importance in 1999?
Q2. What is the difference between ethnocentric, polycentric, and geocentric pricing strategies? Which would you recommend to a company that has global market aspirations?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.