1. How can less advertising be preferred to more advertising by Google? Are there other places such an approach could be effective? How could it be measured?
2. If you were to introduce a new product today to Global Markets, what decisions need to be made?
3. Write a two page paper on: What is job stress and the causes of job stress?
4. What challenges do marketers face in Global Branding decisions? Provide two examples of companies that successfully selected Brand names.