Did the program appear truly sensitive to social needs or


Review the Engage for Good web site. Open the "Halo Awards" link located in the horizontal menu at the top of the site.

Review a variety of the most current winning programs.

Identify one program you are interested in. Summarize the program and provide its link.

Respond to the following:

Did the program appear truly sensitive to social needs, or was the program primarily a guise for building the brand's image?

What was surprising to you?

Provide specific examples that support your answers.

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Operation Management: Did the program appear truly sensitive to social needs or
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