Create a communication plan
Performance objective
You will demonstrate the knowledge required to target your message to different audiences, and consider how to take risks in order to achieve the desired response from each audience.
Assessment description
In response to the scenario, you will complete a communication plan to target your message to two different audiences.
Procedure
1. Review the decisions agreed upon (the two to four recommendations for implementation) by the group in Assessment Task 2.
2. Using the template supplied in Appendix 1 of this task, create a communication plan for your organisation to:
a. engage the public
b. lobby the federal government Department of Health to provide funding and resources to implement the recommendations.
3. Submit your communication plan to your assessor in the agreed timeframe.
Specifications
You must submit:
- a completed communication plan using the template supplied in Appendix 1 of thisassessment task.
Your assessor will be looking for the following foundation skills:
- articulate ideas and requirements clearly and creatively using techniques appropriate to audience and environment.
Adjustment for distance-based learners
- No adjustments to the procedure are required.
- The communication plan may be submitted electronically or uploaded to an LMS for review.
Appendix 1:Communication plan template
Communication plan
List the two to four recommendations.
These should be the recommendations decided in Assessment Task 2.
How do you think these recommendations can be best communicated in order to engage the public?
Describe common techniques to tailor messages to particular audiences. Then, Include ideas on:
- The message: the main ideas, the language, the length of the message.
- The communication method, or how to contact the public (e.g. TV, social media, through organisations).
How do you think these recommendations can be best communicated in order to secure government funding and resources for implementation?
Include ideas on:
- The message: the main ideas, the language, the length of the message.
- The communication method, or how to contact the public (e.g. TV, social media, through organisations).
Describe a number of challenges your organisation will face in communicating to:
- the public to achieve engagement
- the government to receive funding and support.
List at least three challenges for each.
Suggest some innovative approaches to overcoming these challenges.
Suggest how your organisation might take some risks to provoke and encourage a response from the public.
Describe the role of risk taking in the communication of ideas. Then, include specific ideas for taking risks to encourage a response from the public. Discuss the likelihood and consequences of each of these risks.
Identify some key identities (champions or advocates or role models) who could promote your message to the public and encourage public engagement.
Attachment:- Assessment-Task.rar