1. Discuss the difficulty in having a standardized price for a company’s products across all countries and areas within a country. Give an example of a company that prices a product differently through a region.
2. Why is selecting the most suitable channel participants and gaining access to a target extremely important? What steps must be taken to ensure the flow of the firm’s products through the channel?
3. Discuss Global Promotion Strategies and how they differ between countries. What options do companies have in promoting their products?