Problem
Choy and Loker (2004)211 explored and classified internet sites supporting the wedding industry and the purchase of a wedding gown in their study of mass customization. They identified four major categories: marketing, browsing, advice and customizing. Choose another industry (e.g. mother and baby; travel; leisure; pets; music) and classify the websites according to their characteristics and strategies. What categories can you identify?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.