Problem
1. Compare and contrast different cultures' conceptions of time. What are some implications for marketing strategy within each of these frameworks?
2. The movement away from a ‘disposable consumer society' towards one that emphasizes creative recycling creates many opportunities for marketers. Can you identify some?
3. Conduct naturalistic observation at a local mall or shopping centre. Sit in a central location and observe the activities of mall staff and customers. Keep a log of the non-retailing activity you observe (special performances, exhibits, socializing, etc.). Does this activity enhance or detract from business conducted at the mall or shopping centre? As malls become more like high-tech game rooms, how valid is the criticism that shopping areas are only encouraging more loitering by teenage boys, who don't spend a lot in stores and simply scare away other customers?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.