Problem
1. Discuss the concept of ‘time style'. Based on your own experiences, how might consumers be segmented in terms of their time styles?
2. Recent research (among American married and single women without children) has shown that there are major differences in individuals' attitudes and behaviours in relation to shopping across five metaphors of time as: pressure cooker; map; mirror; river; and feast. Consider how these temporal metaphors might vary across households (e.g. married with children); age (e.g. empty nest households); and culture.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.