Problem
1. Discuss some factors that determine the amount of conformity likely to be observed among consumers.
2. Under what conditions are we more likely to engage in social comparison with dissimilar others versus similar others? How might this dimension be used in the design of marketing appeals?
3. Discuss some reasons for the effectiveness of home shopping parties as a selling tool. What other products might be sold this way?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.