What are the relevant trends affecting the market


Topic: Shell Australia in 10 years

Current Market Situation:

How is the market defined? How big is it? How fast is it growing?

What are the relevant trends affecting the market?

What stage of the lifecycle is the market at?

Support your situation analysis with figures or tables that illustrate your progression, including market share growth, sales growth, and other key performance indicators, such as stock price, revenues, etc.

Provide the mission statement for the SBU you selected (if not for the SBU, then for the company).

Macro Environmental Review (see pp. 89-110 of the text):

Note: you must write about Shell Australia.

https://www.shell.com.au/

name my text book: Principles of Marketing (Aus)

By: Kotler/Adam/Denize/Armstrong

https://www.booktopia.com.au/principles-of-marketing-aus-/prod9781442500419.html

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Marketing Management: What are the relevant trends affecting the market
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