Consumers analysis-marketing project on application phones


Topic: App Phones

This is the consumers Analysis for a marketing project on Application phones.

Consumer Analysis:

Describe consumer’s purchase behavior/pattern, what is important to them? How much do they buy? Where and how often? You must provide relevant Economical, Social, Cultural, Demographic and Geographic information and identify whether and how these factors influence the choice of marketing strategy. How have the companies adapted to these factors? Who are your customers? How do these consumers perceive your product relative to the competitor’s products? Ect..

Application Phones we chose to assignment questions to discuss:

  • APPLE Iphone
  • ANDROID Droid
  • HTC Htc Hero

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Marketing Management: Consumers analysis-marketing project on application phones
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