Topic: Marketing Competitor Analysis
Competitor analysis:
You will discover your company’s competitive advantage – the reason customers do business with you instead of your competition. By observing the actions of your competitors, you might learn more about your market. For example, dos a successful competitor offer reduced prices in a specific market? If so, what might that tell you about the market’s spending habits. If you find that your market is saturated with capable competitors (‘red ocean’), you can avoid the costly mistake of selecting a target market without adequate demand for your offer. You can then redirect your efforts toward something that will generate more profit with the existing resources base in your company (‘blue ocean strategy’).
Please write a paper for competitor analysis of Cyworld into US market.
What are the competitive threats Cyworld faces in trying to break into the US market?
How will Cyworld added value over the competition’s offernings (eg. Myspace, Facebook, Second Life) in order to expand growth?