Topic: Consumer psychology report
Its consumer psychology report and its 2200-2400 words.
Using information from your text and also from up-to-date journal articles, write approximately 1000 words on how the decisions you have made for this function apply to consumer decision making. This is a fairly open section where you can talk specifically about one particular area of consumer behaviour or no more than three. Your ability to analyse consumer behaviour theory will be demonstrated in this section and, therefore, this is a very important part of the overall project.
Total word count for this section is approximately 1000 words.
The text book called:
Blackwell, Roger, Clare D’Souza, Mehdi Taghian, Paul Miniard and James Engel (2006) Consumer Behaviour: an Asia pacific Approach, South Melbourne. Cengage. I will send you copies of the consumer decision making. And you research for journal articles.
General comments:
You must provide an introduction and conclusion to the report – this is not included in your word count.
This is an individual piece of assessment and any attempt at plagiarism will meet with severe punishment.
Word counts for each section are approximate and 10% either way will be acceptable.
It is important that you consult your marking criteria, which will clearly show you the important areas of your assignment.
Please present your assignment in report format (e.g., use of sub-headings etc.) and make sure you include a reference list (approximately 10 references APA Referencing Style).
Extensions can only be granted by the campus convenor and this will only happen in extreme cases.