Assignment: Consumer Behavior
Length: 1500 to 2000 words.
o Introduction: Purpose of the project and key information for the company (no more than 300 words), choose an European company
o Definition of the customers and their behavior: Addressing geographic and demographic segmentation and developing psychological and behavioral aspects.
o Key considerations: Factors that affect the behavior of consumers considering the profile given in the previous definition.
o Consumer trends: What are the current trends affecting the behavior of consumers? It is mandatory that you include updated information and references.
o Strategic recommendations: Considering the report that you have developed, and the information analyzed, recommend two strategies for the company to implement concerning consumer behavior. Make sure that they are specific, the company should know exactly what to do and how to do it; avoid using general statements or simply pointing out to strategies. Rather, fully develop them including all pertinent details and explaining why the company should do these two actions.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.