Discussion Post: Product Life Cycle
The product life cycle helps to inform decisions made by marketing managers. Examine two products that you are familiar with, one that is in the early stages of the product life cycle and one in the mature stage.
a) How is the marketing different for the two products?
b) What improvements to the marketing strategy would you recommend for each if you were the marketing manager?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.