Project Homework: Company Customer Service Strengths and Weaknesses
Note that the company you selected for me when you did my first homework was the Southwest Airlines Company.
If having high quality customer service were easy, it would be more common. Some companies advertise that they offer strong customer service, but in reality, it does not exist. Other companies such as Amazon, Zappos, and Nordstrom have built outstanding reputations for exceeding customers' expectations.
For your course project, provide a 2 pages analysis of your selected company's customer service strengths and weaknesses.
Include the following:
Strengths
a. What does the company do best in providing customer service?
b. What are characteristics of its customer service that provide a distinct advantage over the competition?
c. How does it exceed customers' expectations? Provide an example.
Weaknesses
a. What does the company's customer service lack? What can it improve?
b. Explain a strategy to make these improvements.
c. Provide a conclusion summarizing the company's key strengths and weaknesses. Also, provide your opinion of the company's overall customer service quality.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.