Homework: Social and Mobile Marketing and Business Research, Analysis & Planning
Length: 1,500 to 2,000 Words.
Learning Outcomes:
i. Monitor changes in digital environments and identify their potential opportunities and impacts on an organisation.
ii. Critically analyse an organisation's strategic information and digital system's needs.
iii. Plan and implement communications and information systems to achieve strategic goals.
Learning Focus:
i. Overview of Electronic Commerce
ii. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
iii. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
iv. E-commerce Security and Payment Systems
v. E-commerce Business Models and Concepts
vi. E-commerce Marketing and Advertising Concepts
vii. Social, Mobile and Local Marketing
Textbook: E-commerce 2020-2021 business. technology. society. 16th edition by Kenneth C. Laudon & Carol Guercio Traver. Published by Pearson education limited.
Scenario
You are a Northern Territory based entrepreneur. You would like to open an online Vegan restaurant called NoCow-NoFowl. This business will offer a range of dietary balanced vegan meals for pick-up from a Bagot Rd outlet or delivery to a customer's preferred location.
The new and creative aspect of your planned business is that customer will be able to order their meals in two different formats: Dine-Home-Now or Make-It-Myself.
i. Dine-Home-Now will result in the ready-to-eat meals prepared fresh and delivered directly to the customers preferred location within a guaranteed delivery time
ii. Make-It-Myself meals will be delivered in a convenient pack ready for a customer to follow simple step-by-step instructions on how to prepare the meal. There will be a guaranteed delivery time.
The meal preparation facility on Bagot Rd will not have in-house dining facilities. However, it will have a complete home delivery service: scooters for small orders and a van for larger and commercial orders. Customers will be able to order and pick-up meals directly at the preparation facility.
The anticipated primary ordering system is an online ordering system that will:
i. Be connected to an eBusiness production package that will sequence the production of orders for the preparation area.
ii. Ensure available ingredients are tracked to ensure orders can be fulfilled. If ingredients become unavailable the related meal/s are removed from the menu automatically.
iii. Log and collate customer feedback.
The vision of the Business will be:
To sell fresh, healthy, tasty Vegan meals, for pick-up or delivery, that vegans and meat eaters will want to buy on a regular basis.
You have extensive experience in Vegan food preparation having learned from the best, your mum! However, you have little business experience including running commercial kitchens, setting up stocking and ordering systems, online marketing, advertising, and building online presence. While you are very experienced with social media because you us it everyday interacting with your friends, you haven't explored the ecommerce opportunities of social media channels.
However, outside of the above detail you are unsure of how to proceed. You know that you need to conduct some serious research and planning and be critical of everything you think you know to ensure success in the online business space.
Task Details
To complete this homework, you are going to construct a business plan using a report formatted with Harvard in text author-date style.
Your report will need to focus on:
i. Describing in detail, the eCommerce strategy you are going to use to achieve your goals including aspects such as, but not limited to, revenue models, target markets, business models, development capital realization, Porter's analysis, and SWOT analysis.
ii. Describing in detail, a marketing and advertising strategy for your eBusiness including aspects such as, but not limited to, behaviour models, Web site usage, consumer profiles, trust, and validity, mobile, Apps, email, social media, transaction logs, data collection, and cost benefit analysis.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.