Assignment
Read the case study and answer the questions below.
Quelch, John A and Donovan, Lisa D. "Flare Fragrances Company, Inc: Analyzing Growth Opportunities". Retrieved from Harvard Business Publishing.
Article: Flare Fragrances Company, Inc.: Analyzing Growth Opportunitie by John A. Quelch and Lisa D. Donovan.
1. Assess the strengths and weaknesses of Flair's position in the women's fragrance market.
2. What are the pros and cons of Flare's possible growth strategies?
3. Should Flare begin drugstore distribution? If so, explain why and how?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.