Assignment: Marketing Plan Paper
Topic: You need choose one if there is a better choice, but the company must be Eastern Classic Marketing.Best to use a US company.
Basic Outline
Part 1 (Individual Assignment)
Company name
(Following could be not available or recommended)
Street address
City, state, ZIP
Business phone
Website URL
Email address
• Industry History
o Market and Industry Definition
o Major Competitors and Descriptions
o Competitor Strategies and niche
• Product History
o Product features
o What problem does product solve
o Product Category Sales
o Previous Performance Versus Competition History
o Estimated Market Shares
• Company History
o Start
o Size
o Major changes
o Mission & Vision statement
o Who is in charge today
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.