Discussion Question 1
Part 1
Are all customers the same? What are some of the ways they can be segmented? (Please provide at least 4 examples with explanations of each)
Part 2
How can an organization be a customer? Who do they buy from and what does that relationship look like?
Discussion Question 2
Part 1
How should a brand/company approach new opportunity in a foriegn country? What are some of the first steps they should take?
Part 2
What is the 5 step Marketing Research Approach? (Please explain steps) Why is it important? Can small businesses afford it?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.