Assignment
1. For a selection of your product placement example:
• Provide the hyperlink, summarize the promotional activity in writing 2-3 descriptive sentences and discuss your opinions about its success.
• Try to find as much information(statistical) as possible to show/prove how successful the promotion was. (Adweeks is a good source for this kind of information).
• What are the measurement challenges associated with non-promitional advertising?
2. How would you categorize the 2014 Oscars selfie that Ellen DeGeneres tweeted as a form of promotional communication? How it is a promotion? What company?
3. Discuss the reasons why non advertising has gotten this much significance over the past ten years? (include citations to your research). Also we have just passed the 4th of July and the Pride Month. What examples can you give for the kind of branded yet non-advertising content you have noticed?
4. Is there a brand that you admire/buy mostly for its support for a cause?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.