1. Involvement is a motivational state caused by consumer perceptions that a product, brand, or advertisement is relevant or interesting, and its extent depends upon the level of deliberation. a. True b. False
2. The factor(s) that influence a household consumption decision is (are)? a. Structure of household unit b. Stage of household life-cycle c. Household decision process d. All the above e. None of above
3. The traditional view of family household life cycle has ______ stages, according to the textbook. a. 2 b. 3 c. 5 d. 6 e. 9
4. The middle-aged (35-64) stage in HLC can be subclassified as the following, except: a. Middle-aged single b. Empty Nest-I c. Delayed Full Nest-I d. Full Nest-II e. Young couples-no children
5. In the household decision-making process for children’s products, who can be the initiators? a. Parents b. Children c. Both Parents and Children
6. Following are the determinants of family purchase roles, except: a. Culture and subculture in which the family exists b. Role specialization of different family members c. Political affiliation of family members d. Degree of involvement each member has in the product area of concern e. Personal characteristics of the family members
7. What is the decision-making influence of wife in a family if she earns more than her husband? a. 46% b. 36% c. 35% d. 21% e. 53%