1. Four stages in a perceptual process include the following, except: a. Exposure b. Attention c. Detention d. Interpretation e. Memory
2. Attention is determined by the following factor(s): a. Stimulus b. Individual c. Situational d. All the above e. None of above
3. Individual characteristics of buyers that influence interpretation of any marketing stimuli include the following factor(s): a. Traits b. Learning c. Expectations d. All the above e. None of above
4. The information processing system in the learning process and outcomes includes the following(s): a. Perceptual system b. Short-term memory c. Long-term memory d. All the above e. None of above
5. Marketers can do the following to decrease competitive interference, except: a. Avoid competing advertising b. Use digital media c. Strengthen initial learning d. Reduce similarity to competing ads e. Provide external retrieval clues
6. Brand image refers to the schematic memory of a brand that includes the following, except: a. Consumer Ethnocentrism b. Benefits c. Manufacturer and marketer Characteristics d. Perceived Product Attributes e. Use Situations
7. Which of the following is not a kind of need described in Maslow’s Need Hierarchy (MNH) theory of motivation? a. Self-Actualization b. Faith and Salvation c. Status d. Social e. Security