1. Criteria that are particularly useful in classifying groups include the following, except: a. Membership b. Strength of Social Tie c. Brand Loyalty d. Type of Contact e. Attraction
2. The following can be the consumption subcultures of a group: a. Identifiable hierarchy b. Set of shared beliefs and values c. Unique jargons and rituals d. All the above e. None of above
3. Which of the following is not an online social networking tool/app? a. Facebook b. Twitter c. Excel d.
4. Reference group influence can take the following forms, except: a. Informational b. Distributive c. Normative d. Identification
5. Communication with groups are spread through word of mouth publicity (WOM). Members who actively spread the word or whose opinion matters are named as the following, except: a. Opinion Leaders b. Followers c. Market Mavens d. Influentials e. E-fluentials
6. Assuming that buyers get influenced, both advertising and word of mouth publicity (WOM) as a source of information. What is the percentage influence of advertising in a choice for clothes? a. 50% b. 59% c. 83% d. 63% e. 19%
7. Some of the marketing strategies designed to generate WOM and encourage opinion leadership include the following, except: a. Retailing/Personal Selling b. Advertising c. Product Sampling d. Procedural Justice e. Creating Buzz