Suggesting that readers have made poor choices in the


Suggesting that readers have made poor choices in the past

A. is helpful in sales messages, but not other persuasive messages.

B. is effective in persuasive messages, as long as you are subtle.

C. works well if you are trying to convince someone to make a large purchase.

D. can inadvertently insult your audience, reducing the effectiveness of your persuasive message.

E. makes them more likely to accept your argument, as long as you are blunt and forceful.

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Operation Management: Suggesting that readers have made poor choices in the
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