Role of culture in international business


Problem:

You are the international specialist at your multinational organization. You have studied geopolitical issues in business and you have worked in several foreign countries. Your coworker has been assigned to a position within the organization in a foreign country. You have been asked to provide your coworker with some information regarding the cultural dimensions of international business and information regarding cross-cultural communication.

Resources: University of Phoenix Library Country Profiles and Economic Data

Select a foreign country to use for this assignment. The country (your choice) selected is the country in which your coworker will be working.

Write a 700-word memo to a coworker addressing the following topics:

- Explain the role of culture in international business.

- Suggest ways to maximize cross-cultural communication.

- Using the Hoftstede model, address the challenges associated with conducting business with different cultures.

- Properly format your memo.

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