Problem: There are five major management orientations utilized in Strategic Marketing. Production orientation, Product orientation, Sales orientation, Market orientation and Societal orientation. Please compose a 3-4 page synopsis of the five major management orientations, and elaborate on some of the potential conflicts between societal orientation and sales orientation (please provide potential conflict examples).
Please provide in-text citations and cite them in a References section, using APA format.
As a source of reference, "Strategic Marketing" by Syed H. Akhter is recommended.