Distribution for services and for goods
Problem: Assume that you are the marketing manager of a hospital. Write a report indicating the distribution functions that concern you. Discuss the similarities and dissimilarities of distribution for services and for goods.
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But different approaches are available to them. With this in mind, discuss the differences between international marketing and global marketing.
What are the differences between the traditional marketing and marketing in the online environment?
Problem 1. Analyze the key elements of buying commercial airline services. Problem 2. Create a diagram detailing the service delivery process involving the frontline employee-customer contacts before, during, and after the purchase.
What is the difference between ethnocentric, polycentric, regiocentric, and geocentric management orientations? Is one preferable for companies to use? Why or why not?
Assume that you are the marketing manager of a hospital. Write a report indicating the distribution functions that concern you. Discuss the similarities and dissimilarities of distribution for services and for goods.
- Create a new consumer product. - Define your target market. - Select a song and an endorser for your campaign, and explain the rationale behind your choices.
There are five major management orientations utilized in Strategic Marketing. Production orientation, Product orientation, Sales orientation, Market orientation and Societal orientation.
Problem: What changes we can expect in marketing over the next decade? Will we see changes to products, prices, place and promotion? Will we see changes in regulation and foreign competition? Explain your position.
Problem 1: What make a firm choose to retreat to a domestic focus? Problem 2: Make a comment on this statement "It is our policy not to adapt products for export."
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