Elements of buying commercial airline services


I want help in getting started with the following tasks:

Commercial airlines are part of the service industry. For them, it is critical to make the best of every interaction with the customer.

Problem 1. Analyze the key elements of buying commercial airline services.

Problem 2. Create a diagram detailing the service delivery process involving the frontline employee-customer contacts before, during, and after the purchase.

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Marketing Management: Elements of buying commercial airline services
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