Problem: Is direct marketing effective in the today's marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why?
The Internet has revolutionized the way people do business. Some of the more important breakthroughs in this type of marketing are speed of communication, access to information, and availability of endless choices. What are some of the benefits and challenges organizations face when using Internet technology in marketing in the future?