Task: You are in charge of creating a television advertisement for a corporate product/service of your choice. Describe what that commercial would look like vis a vis the following:
Q1. What techniques would you use to create a desirable value proposition in the customers' eyes?
Q2. What foundation could you lay for future customer retention?
Q3. What would be the 'tone' tactics of your ad (e.g. fear, humor, factual no-nonsense, etc.) and why?