Problem: I am putting together an Integrated Marketing Communications plan for the Dell Studio 15 Series laptops. I need help with the following. I need to incorporate these elements into the overall plan (with proper references) and need .ppt slides for them as well.
Market Assessment and Strategy:
a) Branding
b) Positioning statement
c) Budget allocation
Sales:
(a) objectives
(b) goals
(c) plan
(d) budget allocation