Identify the creative guidelines for developing television advertising. Think of a television ad you have seen that does a particularly good job of employing items listed in the guidelines. Think of a television ad that does not. Which one do you like better? Think about the television viewing audience behavior you’ve observed in your household (including yourself and your friends if you are a household of one). Of the five ways people avoid TV ad exposure, which have you observed in your household? What other avoidance tactics do your friends and /or family use?